Open Ad Project

Briefing

Who are we now

We believe that you can be a creative genius and that there is a market for your creative ideas.
We sell your creative ideas to small and medium companies with great products and no budget to hire the art directors of a top gun advertising agency.
We turn your creative idea into an effective advertising message, spread it across markets and share profits with you.

Where we are heading to

Creative people like you all over the world create advertising messages for great products and causes. So people learn effectively about worthy alternatives to sugar water and other old standard household names.
Small and medium businesses with great products and services can spread the same effective advertising messages as the big gorillas of this world.
People learn faster about better innovative products and services, make better informed buying decisions and have a better life.

What´s the project

Mission: Creating an advertising message for a company which sells systems to keep order at home and in the office, i.e. furniture
Target: young single males, 20+, with lower income
main message: you are attractive and you as a guy are turning on girls, but the way you are living (mess) is turning them off

What´s the point: mess vs. love

Think: translate the above message into a short and funny story
Think: How can mess turn off a female, which seems to be attracted to the guy? How does the mess prevent the guy from being a good and caring lover?
Think: How does the mess interfere with love-life in an unexpected surprising not obvious or boring but still believable way? (old cupboard falling over the girl or smelly stuff as turn-offs would be expectable = obvious = boring = not funny; fork lying around on the coach and boring itself into the back of the girl = unexpected = not obvious = funny. In one word: How to make it funny?
Express yourself: click here and leave your idea in this forum

What´s in for you

Think of a short and funny story, post it here, jump onto feedback from others and fine tune the story or jump onto stories of others and fine tune them
The best stories will be presented/sold to a forum of pre-selected companies in the furniture business interested in video-advertising over different media
You can make up to € 500 just for an idea and your name may be broadcast 100 thousands of times

What are the steps

read the above instructions very carefully
share your ideas, because otherwise there is very likely nothing going to happen with it
post your suggestions here, read the comments and suggestions of others and improve upon your original idea
remember the rules of a brainstorming: no criticisms
remember etiquette: whoever is insulting a collaborator on this forum, will be thrown out - no probation
if a winning advertising idea was created by several contributors/collaborators, the award (money and fame) will be split evenly
ideas will be selected according to marketability and finally by the liking of the client

FAQ

How can I know we will finally get paid? A promise is a promise. Check out our clean profile on ebay under: hape007
How about copyright for the idea? There is no copyright on good ideas, but don´t worry: many ideas are stolen, but never acted upon
What happens, if ideas get stolen from this forum? May be you will get hired because of the good ideas you were posting here.
What are the evaluation criteria for an idea? Is it funny, is it original, is it transporting the message - that´s it.
Who can participate? Anybody
Who is the organizer of this forum? Me - a guy who turned the innovation theory Triz into a funny game.
Where do I post my ideas? Click here

Friday, August 8, 2008