tag:blogger.com,1999:blog-27023096204513597242011-12-13T07:11:47.660-08:00Hape Etzoldnoreply@blogger.comBlogger41100tag:blogger.com,1999:blog-2702309620451359724.post-44917295883123104442008-08-08T02:00:00.000-07:002008-08-08T02:01:57.317-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_AoYYAuEpEl4/SJwLfDK2kBI/AAAAAAAAAxE/IF9W-hnAlaI/s1600-h/mess_no-love.PNG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://1.bp.blogspot.com/_AoYYAuEpEl4/SJwLfDK2kBI/AAAAAAAAAxE/IF9W-hnAlaI/s320/mess_no-love.PNG" alt="" id="BLOGGER_PHOTO_ID_5232069495152349202" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2702309620451359724-4491729588312310444?l=openadproject.blogspot.com' alt='' /></div>Hape Etzoldnoreply@blogger.com0tag:blogger.com,1999:blog-2702309620451359724.post-88342463211177773852008-07-31T04:34:00.000-07:002008-08-01T05:46:46.717-07:00<div style="text-align: center;"><b><span style="font-size:180%;">Mess vs. Love</span><br /><br /><a href="http://etzold.biz/open_ad_project.html">Think and Post</a><br /><br />What´s the main message</b><br /></div><ul><li class="plain">Target group: young single males, 20+, with lower income</li></ul><ul><li class="plain">main message: mess = no love</li></ul><br /><div style="text-align: center;"><b>How to create a funny and original story</b><br /></div><ul><li class="plain">Imagine the following fairy tale: A girl loves a handsome prince. Suddenly the envious and evil sister of the girl shows up and wants to spoil the love story. What would she do to turn off the girl from the prince without getting blamed for unfairness?<br /></li><li class="plain">Think: How to introduce mess into the surroundings of the prince in an original and discreet way?<br /></li><li class="plain">Post your best ideas <a href="http://etzold.biz/open_ad_project.html">here</a> and get a chance to earn the prize money.</li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2702309620451359724-8834246321117777385?l=openadproject.blogspot.com' alt='' /></div>Hape Etzoldnoreply@blogger.com0tag:blogger.com,1999:blog-2702309620451359724.post-49523819828240044712008-07-30T12:34:00.001-07:002008-07-30T12:34:59.696-07:00<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/N89RA1nd8to&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/N89RA1nd8to&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2702309620451359724-4952381982824004471?l=openadproject.blogspot.com' alt='' /></div>Hape Etzoldnoreply@blogger.com0tag:blogger.com,1999:blog-2702309620451359724.post-21159463645454071722008-07-30T07:04:00.000-07:002008-07-31T03:00:20.092-07:00<div style="text-align: center;"><span style="font-size:180%;"><span style="font-weight: bold;">Briefing</span></span><br /><span style="font-size:180%;"><span style="font-weight: bold;"></span></span></div><ol><li><span style="font-size:180%;"><span style="font-size:100%;">Who are we now</span></span></li><li><span style="font-size:180%;"><span style="font-size:100%;">Where we are going to</span></span></li><li><span style="font-size:180%;"><span style="font-size:100%;">What´s the project</span></span></li><li><span style="font-size:180%;"><span style="font-size:100%;">What´s the point</span></span></li><li><span style="font-size:180%;"><span style="font-size:100%;">What´s in for you</span></span></li><li><span style="font-size:180%;"><span style="font-size:100%;">What are the rules</span></span></li><li><span style="font-size:180%;"><span style="font-size:100%;">FAQ<br /></span></span></li></ol><span style="font-size:180%;"><span style="font-size:100%;"><br /></span></span><div style="text-align: center;"><span style="font-size:130%;">Who are we now<br /></span><ul style="text-align: left;"><li><span style="font-size:100%;">We believe that you can be a creative genius and that there is a market for your creative ideas.<br /></span></li><li><span style="font-size:100%;">We sell your creative ideas to small and medium companies with great products and no budget to hire the art directors of a top gun advertising agency.</span></li><li><span style="font-size:100%;">We turn your creative idea into an effective advertising message, spread it across markets and share profits with you.</span></li></ul><span style="font-size:100%;"><br /></span><div style="text-align: left;"><div style="text-align: center;"><span style="font-size:130%;">Where we are heading to<br /></span><div style="text-align: left;"><ul><li>Creative people like you all over the world create advertising messages for great products and causes. So people learn effectively about worthy alternatives to sugar water and other old standard household names.</li><li>Small and medium businesses with great products and services can spread the same effective advertising messages as the big gorillas of this world.</li><li>People learn faster about better innovative products and services, make better informed buying decisions and have a better life.</li></ul><div style="text-align: center;"><br /><span style="font-size:130%;">What´s the project<br /></span><div style="text-align: left;"><ul><li>Mission: Creating an advertising message for a company which sells systems to keep order at home and in the office, i.e. furniture</li><li>Target: young single males, 20+, with lower income</li><li>main message: you are attractive and you as a guy are turning on girls, but the way you are living (mess) is turning them off</li></ul><br /><div style="text-align: center;"><span style="font-size:130%;">What´s the point: mess vs. love<br /></span><div style="text-align: left;"><ul><li>Think: translate the above message into a short and funny story</li><li>Think: How can mess turn off a female, which seems to be attracted to the guy? How does the mess prevent the guy from being a good and caring lover?<br /></li><li>Think: How does the mess interfere with love-life in an unexpected surprising not obvious or boring but still believable way? (old cupboard falling over the girl or smelly stuff as turn-offs would be <span class="blsp-spelling-error" id="SPELLING_ERROR_0">expectable</span> = obvious = boring = not funny; fork lying around on the coach and boring itself into the back of the girl = unexpected = not obvious = funny. In one word: How to make it funny?</li><li>Express yourself: click <a href="http://etzold.biz/open_ad_project.html">here</a> and leave your idea in this forum<br /></li></ul></div></div></div></div><br /><div style="text-align: center;"><span style="font-size:130%;">What´s in for you</span><br /></div></div></div><div style="text-align: left;"><ul><li>Think of a short and funny story, post it <a href="http://etzold.biz/open_ad_project.html">here</a>, jump onto feedback from others and <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">fine tune</span> the story or jump onto stories of others and <span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">fine tune</span> them</li><li>The best stories will be presented/sold to a forum of <span class="blsp-spelling-error" id="SPELLING_ERROR_3">pre</span>-selected companies in the furniture business interested in video-advertising over different media</li><li>You can make up to € 500 just for an idea and your name may be broadcast 100 thousands of times</li></ul><br /><div style="text-align: center;"><span style="font-size:130%;">What are the steps<br /></span><div style="text-align: left;"><ul><li>read the above instructions very carefully</li><li>share your ideas, because otherwise there is very likely nothing going to happen with it<br /></li><li>post your suggestions <a href="http://etzold.biz/open_ad_project.html">here</a>, read the comments and suggestions of others and improve upon your original idea</li><li>remember the rules of a brainstorming: no <span class="blsp-spelling-corrected" id="SPELLING_ERROR_4">criticisms</span></li><li>remember etiquette: whoever is insulting a collaborator on this forum, will be thrown out - no probation</li><li>if a winning advertising idea was created by several contributors/collaborators, the award (money and fame) will be split evenly</li><li>ideas will be selected according to marketability and finally by the liking of the client</li></ul><br /><div style="text-align: center;"><span style="font-size:130%;">FAQ<br /></span><ul style="text-align: left;"><li>How can I know we will finally get paid? A promise is a promise. Check out our clean profile on <span class="blsp-spelling-error" id="SPELLING_ERROR_5">ebay</span> under: <span class="blsp-spelling-error" id="SPELLING_ERROR_6">hape</span>007<br /></li><li>How about copyright for the idea? There is no copyright on good ideas, but don´t worry: many ideas are stolen, but never acted upon<br /></li><li>What happens, if ideas get stolen from this forum? May be you will get hired because of the good ideas you were posting here.<br /></li><li>What are the evaluation criteria for an idea? Is it funny, is it original, is it transporting the message - that´s it.<br /></li><li>Who can participate? Anybody<br /></li><li>Who is the organizer of this forum? <a href="http://www.etzold.biz/">Me</a> - a guy who turned the innovation theory <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Triz</span> into a funny game.</li><li>Where do I post my ideas? Click <a href="http://etzold.biz/open_ad_project.html">here</a><br /></li></ul></div></div></div></div></div></div><span style="font-size:180%;"><span style="font-size:100%;"><br /><br /></span><span style="font-weight: bold;"><span style="font-weight: bold;"><span style="font-size:100%;"><br /><br /></span></span></span></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2702309620451359724-2115946364545407172?l=openadproject.blogspot.com' alt='' /></div>Hape Etzoldnoreply@blogger.com0